How Advysa Boosted Sales for a Local Cafe

The local cafe market is notoriously competitive. For 'The Daily Grind', a charming corner shop in downtown Seattle, standing out amongst big chains and hipster pop-ups was a daily struggle. Despite having excellent coffee and a loyal morning crew, they struggled to fill seats during the mid-afternoon slump.

That's when they turned to Advysa. Our team identified that while their foot traffic was high in the morning, they were virtually invisible to the thousands of office workers looking for a post-lunch pick-me-up just blocks away.

Using Advysa's hyper-local programmatic advertising, we set up a geofencing campaign targeting a 3-block radius around the cafe between 1 PM and 4 PM. The creative was simple yet effective: 'Hit the 2 PM wall? We've got the cure. 50% off your first espresso.'

The results were immediate. Within the first week, mid-afternoon transactions increased by 12%. By the end of the month, overall revenue was up 30%. The campaign didn't just bring in one-time coupon clippers; it introduced the cafe to a whole new segment of regular customers who simply hadn't noticed them before.

This case study proves that you don't need a massive budget to see massive results. You just need the right message, delivered to the right people, at exactly the right time.